New drop of Eshop Themes
Once a year, Common Ground releases a new wave of design—tools that don’t just decorate a site, but help labels, record stores, and distributors shape how their catalogs feel online. This drop brings three free wireframes to help you get moving fast, and six premium themes designed to turn a storefront into an experience. It also deepens the platform itself with new open-source fonts (with Google integration), refreshed icon libraries, and expanded dictionary keys—quiet upgrades that make building, localizing, and refining your site smoother than ever.
The wireframes are the purest starting point: grayscale scaffolds that put structure first and leave space for your identity to emerge. One is all balance and clarity—perfect for product pages and editorial layouts, with fine typographic tuning for line height, size, and spacing. Another works on a 2/3 modular grid, generous with imagery and supported by a complementary navigation rhythm that keeps reading effortless. The third places navigation on the left, evoking functional, understated interfaces and freeing the center for visuals or text; monochrome by design, it’s a study in proportion and pace. Begin there if you want to explore, test, and iterate quickly.
The new themes are not just about appearance: they’re built to increase visibility through SEO, improve conversion with optimized navigation, and provide a seamless experience for fans and customers. Combined with the powerful Backoffice features—from catalog management to advanced marketing tools—they give you the structure of a major platform while keeping your brand’s personality at the center.
And because music is at the heart of every catalog, the integrated audio player ensures that your site is not just a storefront but also a listening experience. Visitors can explore, play, and connect directly with the sound, transforming your site into both a shop and a discovery space. They can also add to favorite, download assets, an more.
From this foundation, the six new themes step in—not as mere skins, but as fully realized atmospheres. They are starting points and sources of inspiration, inviting you to experiment, customize, and shape an online presence that feels both authentic and powerful. Here’s an overview of what they bring.
Acoustic Room turns an Eshop into a listening space. It borrows the warmth of 1970s hi-fi rooms—wood, textile, soft light—and translates it into a smooth, modern interface where each record is treated like a piece of art. The navigation is unhurried and tactile; typography feels analog without sacrificing readability; product pages invite close looking, with details that reward the curious crate-digger. New and used vinyl live side by side, framed like a collection you’re proud to share. For analog enthusiasts and labels who care about presence and craft, Acoustic is a quiet, intimate stage that makes browsing feel like listening.
Kick It is built for scale and momentum. Inspired by the standards of the biggest ecommerce platforms, it prioritizes performance, structure, and conversion while keeping the user experience effortless. Complex catalogs feel simple thanks to smart menus, deep faceting, and product sheets that surface the right details at the right time. The grid is modular and elastic, so growth never breaks the design; hierarchy stays clear even when assortments get technical or vast. If you’re an ambitious merchant who needs control—clear trees, advanced navigation, ultra-detailed SKUs—Kick It gives you the power of a major platform without losing your brand’s edge.
ACID arrives loud, graphic, and impossible to miss. It speaks the visual language of streetwear, drop culture, and contemporary music—big type, high-contrast compositions, immersive banners, bright hits of color, and animations that punctuate rather than distract. ACID is made for launches, collabs, and limited runs: there’s always a hero product in the spotlight, and the layout moves to its rhythm. It’s direct in tone and generous in scale, designed to turn attention into action and to turn a release into an event. If your brand thrives on immediacy and community, ACID is the stage that matches your pace.
Sunrise shifts the focus from selling to sharing. It treats the site like a personal collection—something you wander through at your own speed, discovering artists, releases, and stories in an open, welcoming environment. The editorial voice is light; the visuals invite pause; the design trades spectacle for clarity so discovery feels natural and sticky. For distributors and labels that build loyalty through context and curation, Sunrise offers a modern calm: a bright, breathable space where music and writing feel connected, and where returning for more becomes a habit.
SLASH brings rigor and punch. Its blocky, clean layout and disciplined grid create a visual rhythm that’s immediately legible, with color accents guiding the eye and giving the interface a snap of personality. From the landing page, exploration is organized by genre or mood using square blocks—direct gateways into different soundscapes that keep the experience coherent and fast. Every interaction is calibrated: quick, simple, and visually impactful. For modern shops, labels, and marketplaces that want to structure discovery without flattening it, SLASH balances efficiency with attitude.
IMPRINTS is for culture-first retail: independent record stores, publishers, and anyone who wants reading—literal or visual—to lead the experience. Built around Futura and the discipline of editorial grids, it nods to Swiss design and Bauhaus systems while moving with contemporary smoothness. Books and records are presented as objects of desire; whitespace and proportion make the interface feel printed rather than purely digital. The result is understated, elegant, and precise. If your identity is built on continuity, authority, and careful cataloging, IMPRINTS delivers a design language that respects the work and the audience.
Taken together, these six identities widen what a music storefront can be: a listening room, a conversion machine, a cultural magazine, a bright collection, an editorial object, or a disciplined grid for exploration. They sit on top of a platform that’s become more expressive this year—more type options, tighter iconography, and richer language keys—so your site can grow without losing coherence.
If you’re starting from scratch, pick a wireframe and get the structure right. If you’re ready to launch with a strong point of view, choose a theme and make it yours. Either way, the path is straightforward—and it leads to a site that feels contemporary, professional, and unmistakably you.
Ready to build?
Create your account now, install a theme and publish your new storefront in minutes. The full documentation is here whenever you need it: guide.common-ground.io. When you’re ready to move from exploration to growth, upgrade your look, refine your catalog, and make every release count.
Register today. Install your theme. Go live.
Designed by Common Ground Studio ©.
Explore the collection at common-ground.io/themes.
Friday, August 29, 2025